JCA - Jewish Communal Appeal > Sponsorship

The JCA greatly values the support of its corporate sponsors, many of which have been supporters for several years.

The JCA approach to sponsorship

The JCA has a sophisticated approach to sponsorship. Sponsorship is not a donation. Rather we work together with our sponsors to build a tailored and relevant sponsorship package in order to deliver a commercial return to the sponsor.

Our aim is to build mutually beneficial, long term relationships with our sponsors. We are proud to have Westpac as our Major Sponsor, a relationship which has gone from strength to strength and is now in its second decade!

Sponsoring a campaign

The JCA runs a number of fundraising events between May and September, each tailored to a specific audience, and part of a larger campaign. There are three main campaign segments.

The General Campaign is attended by over 2000 people within the community and includes an event in the Eastern Suburbs, North Shore and one specifically for major donors of the JCA.
The Women’s Campaign consists of several events with highly regarded speakers, attracting over 1000 women.
The Youth Campaign incorporates a number of events which provide the up and coming members of the community with the opportunity to socialise and network. These events typically attract around 1000 people. This is an appealing audience for many organisations as many participants are hard working, professionally driven and have high disposable incomes.

Sponsorship packages are available for any of the above campaigns, providing a mechanism for organisations to effectively target high income individuals within these segments of the Jewish community.

Various levels of sponsorship & associated benefits

There are three different levels of sponsorship available to companies;
1. Major Sponsor (highest level, only one for each campaign)
2. Principal Sponsors
3. General Sponsors

A list of the types of benefits offered for each level follows. As each sponsorship package is tailored to a company’s requirements, a package may not incorporate all the benefits listed, and other benefits of value to the sponsor may be negotiated into the package.

1. MAJOR SPONSORSHIP

Sponsorship
Acknowledgement as the Major Sponsor of the campaign on all campaign materials and at all campaign events including; press advertisements, invitations, signage.
Note: Only one major sponsor / campaign.
+ Sponsorship exclusivity in the specific category of sponsors business for that campaign.

Networking / Profiling
+ Opportunity for senior company representative to be acknowledged and respond briefly at events.
+ Patron of Major Donor events + Exclusive opportunity for Major Sponsor to attend major donor functions (donors who contribute $2000 or more).
+ Opportunity to distribute information to guests via tables / seats.
+ Opportunity to place staff at select tables for networking.
+ Opportunity to collect details of guests through a business card prize draw.

Specific opportunities to market sponsor organisation to targeted JCA members
+ Opportunities to tap into JCA’s database to promote sponsors product and/or services to a relevant audience eg. facilitating small, targeted breakfast / lunch events at sponsor’s premises to which targeted JCA members will be invited.
+ Including material in event oriented mail+outs (info, special offers).

Hospitality
+ JCA keynote speakers can be made available to sponsors for exclusive customer functions

Media / Advertising
+ Acknowledgement as Major Sponsor of the campaign in Australian Jewish News weekly newspaper ads leading up to the campaign event/s.
+ Full page advertisement / advertorial in The Source, the annual magazine publication of the JCA.
+ Acknowledgement as Major Sponsor on home page of the JCA website, as well as sponsors section. Opportunity for sponsor to relay key sponsor information, special offers.

2. PRINCIPAL SPONSORSHIP
The Principal Sponsor package is a level above general sponsors, offering
opportunities to communicate and interact with targeted JCA donors, as well as superior acknowledgement opportunities.

Sponsorship
+ Acknowledgement as a Principal Sponsor on most campaign materials and at all campaign events including: superior signage opportunities.
+ Sponsorship exclusivity in the specific category of sponsors business for that campaign.

Hospitality
+ JCA keynote speakers can be made available to sponsors for exclusive customer functions.

Media / Advertising
+ Full page advertisement / advertorial in the annual JCA magazine publication, The Source.
+ Superior acknowledgement on the sponsors section of the JCA website and opportunity for sponsor to relay key information, special offers.

3. GENERAL SPONSORSHIP
The General Sponsor package offers a basic level of sponsorship. Benefits typically include:

Sponsorship
Acknowledgement as a sponsor at all campaign events including signage, mentions.

Profiling
+ Opportunity to distribute information to guests via tables / seats.
+ Opportunity to place staff at select tables for networking.
+ Opportunity to collect details of guests through a business card prize draw.

Media / Advertising
+ Full page advertisement / advertorial in the annual JCA magazine publication, The Source.
+ Acknowledgement on the sponsors section of the JCA website.

A final word
The JCA has established a number of solid relationships with organisations who benefit from the opportunity to communicate and interact with members of the Jewish community.

We would be delighted to discuss potential opportunities for your business to attract new customers, or further develop existing relationships with the Jewish community.

If you would like more information, please contact Lauren Finn on (02) 9360 2344, or email Lauren@jca.org.au.

OUR CURRENT MAJOR & PRINCIPAL SPONSORS INCLUDE

Westpac
Westpac celebrates a 10 year partnership with the JCA
Westpac is proud to be the longest serving corporate supporter of the JCA. By working closely together since 1996, this partnership has brought many benefits to both organisations. The JCA has enjoyed the considerable financial support of the Bank, and in turn all the JCA constituent members utilise Westpac’s services. To find out more about the many products Westpac Business Bank has available, contact your Relationship Manager or visit www.westpac.com.au/business.

Sydney City Lexus
Now in its sixth year, the relationship between Sydney City Lexus and the JCA has remained strong. We encourage the community to show their support in turn for Sydney City Lexus when considering purchasing a luxury car. As Australia’s number one Lexus Dealer, they guarantee to look after your needs. To arrange a test drive of the award winning luxury 4WD of the year – the Lexus RX350 call 8303+1900 or visit the showroom at 824 Bourke Street, Waterloo.

Talent2
Talent2 assists the JCA with their relevant recruitment needs, having recently recruited for the Head of Marketing and Head of Communal Planning roles. As part of the relationship, the latest JCA General Campaign speaker – Dr Shimon Samuels, spoke at a breakfast Talent2 held for their clients.

Should you require assistance in acquiring the right talent for your business, with performance and development, workforce management or payroll and admin call Kim Audley on (03) 9918+0919 or email kim.audley@talent2.com.